‘Highly Referable’ Practices Have the Brightest Future. Here’s how…

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Referrals, they’re the lifeblood of every practice. Those that deliver positive experiences for clients who then sing their praises, enjoy a self-perpetuating future…

So how can you make your practice highly referable?

According to referral guru Bill Cates, it all starts with your mindset. That is, you genuinely believe word of mouth (online and offline) is central to winning new clients.

You appreciate that clients actually prefer to meet you through a referral from others and you have a structured approach to enabling those referrals. In fact, you expect them directly as a result of the way your run your practice.

You look for client problems to solve rather than ‘selling’ your services because you want to genuinely help your clients.

Unsurprisingly, building trust with clients is one of your key priorities. You strive to grow that trust by keeping your promises and looking after your clients’ best interests.

To support building trust about construction budgets you can free trial ProCalc.

You understand that your network is valuable to others because of some of the talented (and awesome) people you know. You happily refer people to one another to create win/win relationships amoungst your cohort.

You expect your clients to be lifetime customers and referrers. You don’t want single transactions but rather ongoing relationships based on mutual benefit and respect.

But it’s not just one-way, you also work hard to help others receive referrals. Whether it’s the cleaner who cleans your office or the mechanic who services your car. If they do a good job you actively tell others how good their service is.

Test How Referable Your Practice Is

You should never leave the future of your practice to chance. Some practices are more referable than others so here’s a free referral pop quiz to see how yours stacks up.

Take the Referral Mindset Pop Quiz (by Bill Cates)

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